Poland is the 6th biggest cosmetics market in Europe. It is right behind the largest European economies: Germany, Great Britain, France, Italy and Spain.
The Polish cosmetics market consists of approximately 400 entities: both big Polish and international companies, and medium, small and micro enterprises. Such broad structure provides the industry with the necessary diversity.
The value of the cosmetics market in 2016 amounted to 3,85 billion EUR.
Employment in the cosmetics industry is estimated at approximately 43 thousand jobs. As many as 16.5 thousand people work directly in the industry, over 10 thousand people in other branches of the economy related to the cosmetics industry, and 16.7 jobs are maintained due to the induced effect.
The Polish cosmetics market is growing at an annual rate of 2%. Among the six European leaders in the cosmetics industry, Poland was growing the fastest.
The export of Polish cosmetics
Export of polish cosmetics stand at 2,85 billion EUR.
Polish cosmetics are sold in more than 160 countries worldwide. Although the main direction of Polish exporters are still the EU countries, such as Germany, Great Britain or Russia, our products reach also more remote markets, e.g. Mexico, Indonesia and Australia.
The cosmetics market’s prospects
It is assumed that the projected growth of the Polish economy will contribute to the development of the cosmetics industry. The simultaneous increase in the society’s affluence will lead to increase in demand for cosmetic products. The projected value of the cosmetics market in 2021 – 4,82 billion EUR.
The demand’s structure is also going to change. The sales of more expensive cosmetics will grow, and the demographic changes taking place in Poland will increase the demand for products for the elderly.
The Polish cosmetics industry is facing an opportunity of further global expansion. Particularly promising are the markets of the Middle East and of the Asian countries.
According to the cosmetics industry promotional programme, the Polish Investment and Trade Agency will support actions promoting the Polish cosmetics industry in: Italy, the United Arab Emirates, China, Ukraine, Russia, Japan, Turkey, Indonesia and South Korea.
The Polish Investment and Trade Agency implements a cosmetics industry promotion programme, whose aim is to promote the Polish economy, based on Polish product brands falling within the National Smart Specialisation areas. All activities are covered by the Intelligent Development Operational Programme resources.
For more information about the industry programme for the promotion of the Polish economy – Cosmetics and the upcoming trade fair events, see the industry website.